Meanwhile, BAT is making its digital advertising platform available worldwide via the Brave Rewards program. Almost all of the 1.5 billion tokens have now been distributed. Accordingly, Basic Attention Token was able to collect 35 million US dollars in just half an hour. In 2017, the ICO took place, which sold out more quickly than almost any other project. Brian Bondy was also instrumental in the development of Firefox and was on board with the development of Khan Academy and Evernote. Not only did he create JavaScript, but he was also a key figure in the development of Mozilla’s Firefox. Brendan Eich is a well-known name in the tech world. The Basic Attention Token was founded in 2015 by Brendan Eich and Brian Bondy. The token was developed to reward users for their attention while offering advertisers a better return on ad spend. By using Basic Attention Token’s digital advertising platform, advertisers and website operators can trade directly with each other without an expensive middleman like Google taking a cut of the profits. But website operators’ revenues also increase as users see much more relevant content. Since users can actively choose to view an ad, only very relevant ads are allowed. In addition, the privacy of users is improved. This means they become more valuable to advertisers. As a result, users now view fewer, more targeted, and desired advertisements. For the first time, users can decide whether they want to see ads or not. The foundation of the cryptocurrency is Ethereum.
The communicated objective of Basic Attention Token is to revolutionize the way advertising is done via its digital advertising platform. Users maintain privacy as they earn BAT for viewing ads. The Brave browser lets the users select which ads they would like to see and rewards them for watching certain advertisementsĪlso, it is the first crypto application with more than a million users.BAT aims to revolutionize internet advertising by solving the endemic inefficiencies and privacy violations in the digital ad industry.BAT is the native token of the Brave web browser and is built on the Ethereum blockchain.BAT is designed to improve the security, fairness, and efficiency of digital advertising through the use of blockchain technology.
BAT was developed by Mozilla co-founder Brendan Eich.
Ads, ads, ads - Photo by Joshua Earle on Unsplash, edited by the author
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